Consumer NZ to launch campaign looking into supermarket pricing

A photo of a pound of butter being sold for more than $18 has proved a lightening rod for shoppers concerns about food prices. The Consumer NZ post about the mainland semi soft butter in a tub has got more than 3,500 comments in the past 24 hours, with many people asking if that the price was accurate. Consumer NZ is about to launch a campaign looking at pricing and promotional practices of supermarkets - as well as penalties for breaches under the Fair Trading Act. Consumer NZ chief executive, Jon Duffy spoke to Lisa Owen.