It's time for our Monday expert feature, where we choose a topic and invite an expert in to give us the ins and outs.
Today we're focusing on wool.
Wool has played a keen role in New Zealand's economy since early settlers arrived over 200 years ago.
In October, a brand-new Wool Alliance was formed between four organisations to commit to long-term outcomes for the industry.
One of those was Campaign for Wool NZ, and their chairperson Ryan Cosgrove is our expert today.
A mob of sheep in Canterbury that grow wool for the caskets Photo: Supplied