19 Sep 2025

Escape. Hide. Tell.

From Afternoons, 1:15 pm on 19 September 2025

Those are the three instructions from NZ Police in their new campaign aimed at teaching Kiwis what to do in the event of an armed attack in a crowded space. 

In their statement, NZ Police iterated that New Zealand is a safe country, and these events are unlikely. 

The programme is aimed at both individuals and owner-operators of public spaces.

Mark Knoff-Thomas is CEO of the Newmarket Business Association and a founding member of the Crowded Places Business Advisory Group.

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